Success
Strategies for Ezine Promotion
It's your masterpiece.
You've worked hard to put together an informative
and interesting newsletter. Your current
subscribers often write to tell you how
much they enjoy it. So why are you having
so many problems getting new subscribers?
The fact of the matter is, there are countless
free newsletters available to anyone who
wishes to receive them ... so unfortunately
for ezine editors, "free" isn't
enough to draw people to you.
Here are a few suggestions to help you build
your list ...
1. Be Consistent.
Marketing your newsletter is the only way
you're going to find new subscribers. You
need to first let people know that your
newsletter is available ... then persuade
them that you have something unique and
valuable to offer. Come up with an informative
description that stresses the benefits of
subscribing, and then start promoting.
Some ways to promote your ezine include:
-
Submit to ezine directories
-
Use
announcement lists
-
Promote
your ezine in your sig file
-
Write
articles and leave a link to your ezine
in your resource box
-
Put
a signup box on every page of your website
-
Experiment
with pop-up subscription boxes
-
Propose
ezine co-opts with other editors: you
can promote your newsletters together
for extra exposure
- Include
subscription links within your eBooks or
reports.
2.
Consider Pay-Per-Subscriber Services.
No doubt you've heard the phrase, "Time
is money". Marketing takes a lot of time.
More and more, editors are turning to pay-per-subscriber
services to help them grow their newsletters.
An example of one such service is FunEzines.com.
These services charge you for each subscriber
they find for you. I've seen prices ranging
from an affordable $0.10 per subscriber to
a whopping $0.85! Shop around. These services
will usually charge you more if you use the
double opt-in method than if you use single
opt-in.
Reasons why you might choose to use these
services include:
- Not
enough website traffic to get a steady stream
of new subscribers.
- Not
enough time to spend marketing - or a lack
of desire to spend the time necessary to
promote your ezine.
- Desire
to build your subscription base as quickly
as possible.
3.
Don't Be Shy - Introduce Yourself.
One of the big advantages of having your own
newsletter is the leverage it gives you with
other editors.
Don't be shy. Approach other editors in your
niche market and offer to swap ads or run
other joint ventures. This is a great way
to increase your exposure without paying any
out-of-pocket expenses.
Remember that editors are busy people, just
like you. Make it easy by providing them with
all the information they need to make a decision
...
-
Address the editor by name, if at all possible.
Mention his or her ezine name. Personalized
email is always appreciated.
- Introduce
yourself and your ezine. Tell the editor
key pieces of information, such as the ezine's
focus and circulation.
- Tell
him or her what type of joint venture you
have in mind. Let her know how it will benefit
her.
- If
you are proposing an ad swap, include your
ad for her convenience.
- If
the editor agrees to your proposal, let
him know when his ad will run in your ezine.
4.
Be Yourself.
You've already made the effort to get subscribers
... now make the effort to keep them! There
are thousands upon thousands of free newsletters
available ... what makes YOURS different?
Let's face it: great content is vital to the
success of your ezine ... but by itself, it
isn't enough. There are plenty of editors
who consistently turn out a high-quality,
content-rich ezine.
What helps to differentiate one newsletter
from another is the editor. If you inject
your own unique personality into your ezine,
I think you'll be pleasantly surprised at
how much your subscribers will appreciate
it. I have many loyal subscribers who tell
me that they like how I come across as a "real
person".
Publishing a newsletter can be very profitable.
Stick with it and you'll reap the rewards!
Source: http://www.wowbrand.com/articles/ezine-strategies.htm
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